No copy chuff, just words that work
WETLAND WILDLIFE TRUST
Out of home digital boards
A visit-driving campaign for summer 2023 in key footfall areas.
MINI
John Cooper Works Sports Pack
Direct mail concept ideas for MINI John Cooper Works Sports Pack.
WWF & SKY OCEAN RESCUE
Tinder bios
Creating Tinder profiles for marine life as part of a WWF & Sky Ocean Rescue comms campaign to create interest and advocacy for getting the government (DEFRA) to commit to an Ocean Recovery strategy for our seas.
THE NATIONAL TRUST
AÂ catalogue, magazine tip-on and full-page advert for the National Trust's Christmas retail collection
Each Christmas collection features unique illustrations from the National Trust's in-house designers. I brought the 'Winter Twilight' theme to the fore by introducing an element of storytelling to the marketing assets.
Interior spread
A small fold-out brochure included in the National Trust magazine featuring a selection of Christmas gifts.
Front page
Interior spread
NATIONAL TRUST
An omni-channel campaign for members to opt into communications from the National Trust ahead of new GDPR regulations.
'I learnt a lot under Daisy’s tutelage; she’s a patient mediator with clients, a knowledgeable marketeer and a teacher. She was always on hand to help anyone in our agency who needed a creative steer. Daisy works, from concept to creation, without self-indulgence or empty marketing-speak (and she can help you do the same).'
Jack Barton, Copywriter and Content Manager
WWT Christmas giving 2022
Supporting WWT to drive sales of membership, adoption and gifts from the online shop through an email campaign.
"The Christmas giving campaign is performing well, given the current economic climate. I think your copy really lifts these product lines and has helped drive performance. Thanks again for your assistance."
Chris Harris, Marketing Manager WWT [Dec 2022]
Wall prints and table talkers for National Trust food and beverage
National Trust food and beverage team wanted to demonstrate that their food offering is sustainable, seasonal and supportive of farmers. I worked on a series of print assets for their cafes.
WWT
The WWT (Wildfowl & Wetland Trust) wanted to offer a 25% discount on life membership while keeping cause at the forefront of messaging. We developed the concept of 'a lifetime of changing mindsets' to show how long-term environmental projects need the committed support of life members.
​
'We have had our second most successful campaign since 2016 and it has run for one month less than the usual time. Thank you so much for all your persistent hard work on the copy – it really paid off!' - WWT Marketing Executive
REKORDERLIG CIDER
Instagram edits for Rekorderlig's 'Silver Skaters' campaign 2015
This campaign was one of the first to take advantage of Instagram's self-serve ads, retargeting users with a series of shorts from the TV commercial. I produced the copy for these edits.
PAMPERS
Social and digital creative for Pampers 'Poo Face' and Premium Care campaigns
'Pampers Poo Face' was a campaign by Saatchi & Saatchi which resonated with many a parent who'd dealt with a explosive nappy! I created a series of social posts and other supporting digital assets to encourage parents to win wipes and enter their baby's 'poo face' into a new video. I also worked on several assets to support awareness of Pampers Premium Care in the Russian market.