WEB AND MOBILE

Want a homepage that says it all without saying very much at all? Start here for traffic-stopping copy.

BRISTOL CREATIVE INDUSTRIES

Tone of voice creation and web refresh

Bristol Creative Industries (formerly Bristol Media) wanted a brand refresh to position itself as the cornerstone for creative people and activities in Bristol. I developed the tone of voice and wrote the copy across the site.

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DESKLODGE

Brand book and TOV

I ran a series of brand workshops to distil the company's mission and proposition before creating a brand book and TOV guide that could be used to roll out a new website and strategic communications.

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THE CROWN ESTATE

A brand manifesto and copy for an internal MPV website, created to support The Crown Estate's digital transformation.

SPONGE

Copy for a website rebrand

Sponge is a digital learning provider working with global businesses. Working with a digital agency I supported Sponge's transformation from a complex and cumbersome site to a clean experience with a clear offer.

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CHRONOMICS

Tone of voice origination and personalised app copy

Chronomics is a pioneering health tech company that offers subscribers a chance to see epigenetic changes to their DNA. I developed a tone of voice that was positive, reassuring, knowledgable and friendly to suit the ethos of the company. I then used this tonal identity to create copy.

Biological ageing widget

Biological age landing page

Metabolic state landing page

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BMW

Test drive chat bot pilot

To make booking a test drive for BMW even simpler I worked on a chat bot prototype for Facebook Messenger with the UX team. The concept would allow you to book a slot immediately without needing to call the retailer and arrange it.