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BRAND

From perfectly worded propositions to brand values and a tone of voice that's right on target, I'll help you hone your brand identity.

Brand: Welcome
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THE CROWN ESTATE

Creating a brand manifesto as the first step to launching an MVP site, which would support Crown Estate employees in improving their digital understanding and capabilities.

Brand: Case Studies
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LLOYDS BANK ACADEMY

A manifesto and brand framework to give Lloyds Bank Academy a unifying purpose and identity.

Brand: Case Studies

SLIDE BRISTOL

Tone of voice and a full suite of digital and print marketing launch assets

This transport venture was a innovation project from RATP Dev (big Parisian transport company if you haven't heard of it). The idea was to link up commuters in Bristol through a ride-share app then take them to their place of work. I joined as the marketing and communications manager and led on all aspects from setting up the tone of voice and supporting on the visuals through to writing the app, press ads, social campaigns and the website.

Full page ad from The Bristol Magazine
Press ad
Website hero image
Website landing page
Slide Bristol app
Brand: Gallery

NATIONAL TRUST

Compostable packaging suite for National Trust food and beverage

As senior copywriter of the in-house creative team, I worked on the branding of a suite of compostable packaging for National Trust cafes. The copy needed to convey the sustainable sourcing but be broad enough to allow any food or drink to be added to the container.

Brand: Gallery
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