No copy chuff, just words that work

LLOYDS BANK ACADEMY
A manifesto and brand framework to give Lloyds Bank Academy a unifying purpose and identity.
SLIDE BRISTOL
Tone of voice and a full suite of digital and print marketing launch assets
This transport venture was a innovation project from RATP Dev (big Parisian transport company if you haven't heard of it). The idea was to link up commuters in Bristol through a ride-share app then take them to their place of work. I joined as the marketing and communications manager and led on all aspects from setting up the tone of voice and supporting on the visuals through to writing the app, press ads, social campaigns and the website.
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NATIONAL TRUST
Compostable packaging suite for National Trust food and beverage
As senior copywriter of the in-house creative team, IÂ worked on the branding of a suite of compostable packaging for National Trust cafes. The copy needed to convey the sustainable sourcing but be broad enough to allow any food or drink to be added to the container.




